Why Online Reputation Management for Hotels & Resorts is an important thing now.

Why Online Reputation Management for Hotels & Resorts is an important thing now

Why Online Reputation Management for Hotels & Resorts is an important thing now.

In the past, if someone had a bad experience at a hotel, they might tell their friends or family about it. But now, with the rise of social media and online review sites, that one bad experience can quickly turn into a PR disaster for the hotel. That’s why hotels are now turning to online reputation management (ORM) services to help them keep track of what’s being said about them online and respond quickly to any negative reviews.

What is Online Reputation Management (ORM)?

ORM is the practice of monitoring and shaping online search results for a person or brand.

It’s important for hotels to have a good ORM strategy because potential guests are increasingly looking up hotel reviews online before making a booking. A bad review can deter someone from staying at your hotel, while a good review can help you attract new business.

There are a number of ways to improve your hotel’s ORM.

You can start by monitoring what’s being said about your hotel online and responding quickly to any negative reviews.

You can also proactively generate positive reviews by asking satisfied guests to post their thoughts on popular travel websites.

Finally, make sure your website and social media profiles are up-to-date and include positive customer testimonials. By taking these steps, you can help ensure that your hotel has a good reputation online – which is becoming increasingly important in the competitive world of hospitality.

What are the benefits of ORM for hotels?

ORM can help hotels in a number of ways. First, it can improve online visibility and search engine rankings. This, in turn, can lead to more bookings and higher revenues. Additionally, ORM can help hotels build better relationships with their guests. By monitoring online conversations and addressing negative reviews promptly, hotels can improve their customer service and create a more positive image overall.

How to get started with ORM for hotels?

As the internet becomes increasingly accessible and interconnected, online reputation management (ORM) is becoming a more important tool for hotels.

ORM is the process of monitoring, managing, and improving a hotel’s online reputation.

There are a number of ways to get started with ORM for hotels.

The first step is to monitor what is being said about your hotel online. This can be done by setting up Google Alerts for your hotel’s name and key phrases, as well as monitoring social media channels and review sites.

Once you have a good understanding of what is being said about your hotel online, you can start to take steps to improve your hotel’s reputation. This might involve actively responding to negative reviews and feedback, as well as promoting positive content about your hotel.

ORM can be a lot of work, but it is worth it in today’s digital age. By taking steps to improve your hotel’s online reputation, you can attract more guests and boost your bottom line.

Case study: The Westin hotels

The Westin hotels are a chain of luxury hotels that have been around for over 50 years. In recent years, they have been working hard to improve their online reputation. Here is a case study on how they have been doing this.

The Westin started using online reputation management (ORM) in 2012. They began by monitoring what was being said about them online and responding to negative reviews. They also started giving their customers the option to leave feedback on their website.

Since then, The Westin has seen a significant improvement in their online reputation. They now have fewer unfavourable ratings and higher review scores. They credit their ORM efforts for this result.

The Westin is just one example of how ORM can be used to improve a hotel’s online reputation. Any hotel may achieve similar outcomes with the appropriate approach.

Reputation management tips for hoteliers

Are you looking to improve your hotel’s online reputation? If so, you’re not alone. In today’s digital age, online reputation management (ORM) is important for hotels.

There are a number of ways to improve your hotel’s ORM, but some tips are more effective than others. Here are a few reputations management tips for hoteliers:

1. Encourage positive reviews

One of the best ways to improve your hotel’s ORM is to encourage guests to leave positive reviews. You can do this by creating an easy-to-use review system on your website or by using a third-party review platform like TripAdvisor.

Incentivizing guests to leave positive reviews can also be effective. For example, you could offer a discount on future stays or a free amenity for those who write positive reviews.

2. Respond to negative reviews

If you receive a negative review, it’s important to respond in a professional and timely manner. This shows that you’re taking the complaint seriously and are willing to work to resolve the issue.

In some cases, it may be appropriate to offer a refund or compensation for an unfavorable experience. 


As you can see, managing a hotel’s online reputation is Extremely important in the modern world. And there are many valid justifications for this. You can not only keep track on what people are saying about your hotel, but you can also respond quickly and effectively to any negative comments or reviews.

 By taking the time to invest in an effective online reputation management strategy, you can ensure that your hotel always has a positive image online – which is essential for attracting new guests and keeping existing ones happy.


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